NSBM Green University e-Repository

Welcome to NSBM Green University e-Repository!

The e-Repository of NSBM Green University is an openly accessible electronic archive of research and other scholarly outputs of NSBM academic communities.

This e-Repository serves to collect, manage, preserve, and distribute the research, academic works, and other publications of NSBM Staff and Students in varied digital formats.

The material in the archive is freely visible from anywhere on the internet without the need to log in. This service is supported by the NSBM Library.

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Communities in NSBM e-Repository

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Recent Submissions

Scaf Times : 2021 Issue 2
(NSBM Green University, 2021)
Symphony of Success: Crafting Harmoney Through the Years
(NSBM Green University, 2023)
2023, Issue 1
(NSBM Green University, 2022)
A Model & Framework for University & SMEs Collaborations
(NSBM Green University, 2024-03) Samarakoon, K.S.; Kulatunga, S.L.
In the era of innovation and knowledge exchange, fostering effective collaborations between universities and Small and Medium-Sized Enterprises (SMEs) has emerged as a critical aspect for mutual growth and societal advancement. This paper introduces a robust model and framework meticulously crafted to enhance and streamline collaborative endeavors between universities and SMEs. Rooted in a thorough examination of existing literature and enriched by empirical findings from real-world case studies, the proposed model amalgamates pivotal elements crucial for the success of such partnerships. It encapsulates organizational structures, resource allocation mechanisms, and effective communication strategies, thus paving the way for fruitful and sustainable collaborations.
Impact of Green Consumer Values on Green Purchasing Intention of Millennial Consumers: With Special Reference to The FMCG Sector of Sri Lanka
(NSBM Green University, 2024-03) De Silva, P.S.S.; Peiris, K.
Among all other sectors, Fast-Moving Consumer Goods (FMCG) sector is also accountable of environmental destruction, at the same time consumers and more specifically Sri Lankan millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns have however been evident of not impacting the intention to purchase green products which suggest that there exists an attitude-intention gap. Uncertainty was evident on why such a gap exists and what factors may have an influence on the consumer's green purchasing intention. The purpose of the study was to investigate the attitude-intention gap among Sri Lankan millennials when it comes to purchasing green FMCG products. And also, to determine factors influencing the green purchasing intention among Sri Lankan millennials. Under the deductive reasoning approach, a quantitative survey was conducted where 186 responses were collected targeting Sri Lankan millennial consumers. The findings revealed that there is an attitude-intention gap among Sri Lankan millennials where the impact of environmental knowledge on the green purchasing intention was the most impactful determinant followed by habits of buying traditional FMCG products and then the subjective norm. Additionally, gender differences among most of the determinants were identified. The findings provide suggestions for decision makers marketing green FMCG products to focus on increasing the knowledge among consumers as well as easing the process of changing old purchasing habits. In conclusion, this paper contributes to further conceptualization of the theory, Theory of Planned Behavior (TPB) framework towards green consumption.