NSPACE

Welcome to NSBM Green University e-Repository!

One Platform for NSBM Publications

Photo by @inspiredimages

Communities in DSpace

Select a community to browse its collections.

Now showing 1 - 5 of 5

Recent Submissions

Digital Transformation During Covid-19 Pandemic at Union Assurance PLC, Kurunegala: Exploring Employee Motivational Factors
(NSBM Green University, 2024-11-08) Amarajith, W.; Jayasekara, A.
This study’s main purpose is to identify the factors affecting employee motivation during the digital workplace transformation at Union Assurance PLC, Kurunegala during COVID-19 pandemic since most of the Sri Lankan businesses implemented virtual platforms in their business processes during that period to continue their processes. This study's research philosophy is positivism, focusing on quantitative data and a deductive approach. A survey was circulated among the total population of 120 and collected 100 responses from the sample using simple random sampling, using the Likert scale of data measurement. Collected data was analyzed through SPSS software and findings showed that workplace stress,employee engagement, salary and incentives, and company culture all directly affect employee motivation. Since there was a tremendous demand for health insurance during the pandemic period, employee motivation was a crucial factor to meet the continued demand. Moreover, the company was able to build on its strengths and remain strong during the COVID-19 era’s uncertain economy because of maintaining the employee motivation at an optimum level. Though this study was limited to employees of Union Assurance PLC, Kurunegala, it offers a theoretical framework for strategic decision-making related to the insurance sector during times of crisis. These results highlight how important employee motivation is for adjusting to the higher demand for health insurance following COVID-19 and improving operational effectiveness. Additionally, the research emphasizes how important it is to manage workplace stress, employee engagement, salary and incentives, and company culture; by identifying these factors, organizations such as Union Assurance PLC will be better equipped to handle the uncertainties when operating in crises situations.
How Motivational Factors Affect Employee Engagement? Evidence from a Selected IT Company in Sri Lanka
(NSBM Green University, 2024-11-08) Prasadika, H.M.K.
Motivation and employee engagement are critical factors for long-term success and growth of organizations in the IT industry. Motivated employees promote creativity and quality, whereas engaged employees increase productivity and foster a positive work atmosphere. This study is aimed at identifying the impact of motivation on employee engagement at a leading advance technology solution provider in Sri Lanka . Currently the company is facing several issues such as less productivity, higher employee turnover and withdrawal of some important projects due to the observable reduced employee engagement. The research adopts a quantitative approach followed by a positivistic philosophy and the sample of the study was 108 employees representing all divisions of the company. The sample technique adopted for the study was stratified sampling method. A self administered questionnaire on a five-point Likert scale was used to gather the data. The study employs descriptive statistics, correlation analysis, and linear regression to achieve the research objectives. According to the descriptive statistical results, a significant dissatisfaction among the employees is depicted regarding their motivational factors and overall employee engagement level. The results of the correlation analysis reveal a positive association between the dimensions of motivation and employee engagement. Notably, job security, recognition, working conditions, and job characteristics all exhibit strong relationships, with job security appearing as the most influential aspect. Salary and benefits have a minor impact on employee engagement at the selected company compared to the other motivational factors. These findings are further strengthened by the results of the regression analysis showing a significant positive impact of motivation dimensions on employee engagement. Based on the findings of the study, the research suggests to improve motivational factors, hence increasing employee engagement. These suggestions communication include building channels about clear the company's stability and goals, adopting formal recognition programmes, and fostering a supportive work environment through worker associations and flexible work arrangements. However, since the study findings are limited to a single organization, the researcher suggests increasing the sample size from diversified companies to get more effective insights about the association between motivation and employee engagement.
A Study on Digital Platform Integration for Design Innovation
(NSBM Green University, 2024-11-08) Hettithanthri, U.; Dewapriya, D.
Fostering creativity in design education is essential to prepare students for the evolving demands of the industry. This study investigates the impact of innovative teaching techniques, specifically the use of digital platforms, on enhancing creativity within design pedagogy. Conducted with 25 interior design students in five groups, the study explores how collaborative digital tools, such as MURAL and SketchUp, influence students' design processes, ideation, and prototyping. Observational data indicated that these tools facilitated rapid development of creative ideas and refined designs, suggesting that integrating digital platforms in design education enhances students' collaborative creativity and practical problem-solving abilities.
A study on analyzing knowledge sharing within an organization: Testing an alternative theoretical model of employee attitude towards knowledge sharing
(NSBM Green University, 2024-11-08) Gayanika, D.M.S.; Perera, G.P.K.
This research aim to examine the factors affceting to employee attitude towards knowledge sharing in a Multination Company in Sri Lanka. Social Exchange Theory and Social Capital Theory has been used to examine various determinants of employee attitude towards sharing knowledge within an organization. Survey result from 61 employees in Sri Lanka has suggested that the employee trust plays an important role in semployee attitude towards sharing the knowledge and other factors have no signifiacnec effect on knowledge sharing attitude. Future studies could address the limitations of our research endeavor by broadening the sample size, assessing the opportunity for adopting AI in other HR functions, and including more countries in the sampling and analysis.
Exploring Adoption Intentions in the Integration of Artificial Intelligence in Fintech: Multiple Case Study from Sri Lanka
(NSBM Green University, 2024-11-08) Patrick, C.H.; Ediriweera, T.T.; Adihetti, I.P.; Dissanayake, H.P.; Hansika, D.
AI has significantly revolutionized the financial industry through the integration of digital technology (AI) in Fintech. Despite its increasing importance, many complexities, limitations etc. inhibit the adoption of AI. This study aims to identify the adoption (acceptance & rejection) intentions and perceptions of AI in Fintech through a qualitative approach to understand the complex behaviour of humans apart from the generalized observations through the lens of behavioural theories and to understand the contextual reasons of the differing adoption rates in varied economies.