NSPACE

Welcome to NSBM Green University e-Repository!

One Platform for NSBM Publications

Photo by @inspiredimages

Communities in DSpace

Select a community to browse its collections.

Now showing 1 - 5 of 5

Recent Submissions

Gender Equity Frameworks in Multinational Enterprises: A Comparative Case Study Analysis Between Unilever Sri Lanka and UK
(NSBM Green University, 2024-11-08) Dissanayake, E.; Wanniachy, S.; Silva, P.; Batagoda, V.
This paper presents a comprehensive comparative analysis of gender equity frameworks in multinational enterprises (MNEs) operating in Sri Lanka and the United Kingdom (UK) with special focus on Unilever. It investigates the legal provisions, corporate policies, and cultural influences that shape gender equity practices within these distinct contexts. Utilizing a qualitative approach, the study gathers insights through interviews and focus groups with HR managers, diversity officers, and employees from a selected MNE, focusing on the implementation of gender equity policies. Key findings reveal that while the UK benefits from comprehensive legislation such as the Equality Act 2010 and effective corporate practices that promote gender equity, Sri Lanka faces significant challenges primarily due to entrenched cultural norms and less rigorous enforcement of existing laws. The research highlights that MNEs in the UK are more proactive in adopting diversity initiatives, resulting in a more inclusive workplace environment. In contrast, organizations in Sri Lanka often struggle with traditional gender roles that impede progress toward gender equity. Furthermore, the analysis underscores the necessity for MNEs to adapt their gender equity strategies to local cultural contexts while adhering to international standards. By examining the interplay between legal frameworks and cultural factors, this study contributes to a deeper understanding of how gender equity is influenced within global business operations. Ultimately, the findings advocate for tailored approaches that recognize local challenges while promoting best practices for achieving gender equality across diverse organizational landscapes.
Role of Monitoring & Evaluation (M & E) Approach in Good Governance Practices in Local Government Sector of Sri Lanka Special Reference to Sri Jayewardenepura Kotte MC
(NSBM Green University, 2024-11-08) Gamage, N.; Karunarathne, L.; Indumini, A.
The purpose of this research is to explore the role of Monitoring & Evaluation (M&E) in fostering good governance within the local government sector of Sri Lanka, specifically focusing on the Sri Jayewardenepura Kotte Municipal Council. This study investigates how M&E influences accountability, management decisions, and organizational learning, drawing insights from both qualitative and quantitative data. The research employed a mixed-methods approach. Quantitative data was collected from a sample size of 63 respondents through structured questionnaires utilizing a Likert-scale. Qualitative data was gathered via semi-structured interviews with 5 top management staff members, selected through purposive sampling. Correlation analysis was applied to the quantitative data, while descriptive analysis was conducted for the qualitative analysis. Key findings demonstrate the significant impact of M&E on enhancing accountability, managerial decision-making, and organizational learning, thereby promoting good governance. The study identified that M&E practices, although present, vary in their implementation across different departments, necessitating standardized approaches and technological advancements. Additionally, the research highlighted the positive correlation between M&E practices and good governance, with significant relationships observed between M&E accountability, management decisions, organizational learning, and governance outcomes. The implications of this research suggest that for improved governance, local government institutions should invest in standardized M&E practices, technological upgrades, and strategic accountability Addressing implementation learning challenges standards. gaps and through adaptable strategies and collaborative knowledge-sharing is essential for continual improvement. Future research should focus on longitudinal studies to understand the evolution of M&E practices and their long term impact on governance. Comparative analyses across different regions and countries can provide further insights into optimal practices and contextual variations. This study contributes to scholarly knowledge and recommendations provides for practical policymakers, practitioners, and officials in the local government sector.
Governance and Compliance of Autonomous Systems and Robotics: Ethical and Legal Frameworks for the Future
(NSBM Green University, 2024-11-08) Ranasinghe, C.
The rapid integration of autonomous systems and robotics into sectors such as healthcare, transportation, and defense necessitates a thorough examination of governance frameworks. This study focuses on the legal, ethical, and regulatory challenges associated with these technologies. It explores issues of legal accountability and liability when autonomous systems cause harm, comparing different jurisdictional approaches to understanding how various legal systems handle these challenges. The ethical considerations of deploying autonomous technologies are examined, highlighting dilemmas across various sectors and the need for ethical guidelines to ensure responsible use. Safety and security standards are analyzed to identify gaps in existing regulations and to propose measures to ensure these technologies do not pose risks to public safety. Privacy implications, particularly regarding data protection laws, are scrutinized to understand compliance challenges and the potential impact on individual privacy rights. The study also investigates the role of international cooperation in achieving regulatory harmonization, recognizing that autonomous systems operate in a global context and require consistent regulations across borders. The impact of autonomous systems on employment, labor laws, and public policy is examined to understand how these technologies affect the workforce and what governance measures can be implemented to mitigate negative impacts. Furthermore, the research addresses the importance of transparency and explainability in autonomous systems, advocating for systems are understandable and accountable to users and regulators. By providing a comprehensive overview of the governance of autonomous systems and robotics, this research aims to balance innovation with societal well-being, ensuring that the deployment of these technologies is both responsible and ethical. Through case studies and comparative analysis, this work contributes to the understanding of how best to govern autonomous systems in a way that maximizes their benefits while minimizing potential harms.
Impact of the Social Media Usage on the Psychological Violence of Social Media Users in Sri Lanka
(NSBM Green University, 2024-11-08) Venderfut, R.M.; Senarath, T.U.S.
In recent years, the pervasive influence of social media on individuals' lives has sparked growing concern about its potential repercussions, particularly in the context of psychological violence. This research delves into the intricate impact of social media usage on the psychological violence experienced by social media users in Sri Lanka. The study identifies four key dimensions—Highlight Reel, Social Currency, Fear of Missing Out (FOMO), and Addiction—as independent variables that may significantly contribute to the manifestation of psychological violence. The concept of the Highlight Reel refers to the curated and idealized versions of individuals' lives often presented on social media platforms, fostering unrealistic expectations and a sense of inadequacy among users. Social Currency explores the psychological impact of the pursuit of validation and social approval through online interactions, potentially leading to feelings of exclusion and worthlessness. Fear of Missing Out (FOMO) is examined as a psychological state arising from the constant exposure to others' seemingly exciting experiences, potentially generating anxiety and distress among users who feel disconnected from these activities. Lastly, Addiction is investigated as a dimension encompassing the compulsive and excessive use of social media, exploring its association with heightened stress, anxiety, and aggression. The study employs a sample size of 384 participants from diverse demographics in Sri Lanka to capture a comprehensive understanding of the subject. The research aims to provide a nuanced exploration of the intricate interplay between media usage and psychological violence. The findings of this study hold significant implications for both academic discourse and practical interventions, offering insights into the specific dimensions of social media usage that may contribute to psychological violence among users in Sri Lanka.
Antecedents of consumer attitude towards affiliate marketing advertisements in retail sector: Special reference to generation Z consumers in Western province, Sri Lanka
(NSBM Green University, 2024-11-08) Silva, W.V.; Buddika H.A.M.; Bulumulla, D.S.K.; Lakshani, M.T.I.
Affiliate marketing is a crucial aspect of digital marketing, offering businesses a cost effective and performance-based method to engage with their target audience. Although it is an essential strategy, researchers have identified that consumers' trust in affiliate marketers is limited due to authenticity and commercialization concerns, with influencer fatigue indicating growing skepticism. Therefore, this study investigates the influence of consumer attitudes on affiliate marketing advertisements in Generation Z, particularly within the Western Province of Sri Lanka. However, there is a lack of comprehensive studies that bridge the gap between affiliate marketing theory and the practical execution of affiliate programs, particularly in the retail sector in Sri Lanka. Following a quantitative research design and a deductive approach, this study focused on 384 respondents residing in the Western Province of Sri Lanka who have encountered or been exposed to affiliate marketing promotions within the retail sector among Generation Z residents. Data were gathered using a purposive sampling method through a self-administered questionnaire, and regression analysis conducted for the data analysis. The informativeness results and showed that entertainment significantly enhanced the perceived value of affiliate marketing advertisements among Generation Z. Social norms and irritation had a minimal impact on value perception. The study also found a strong positive correlation between the perceived value of affiliate marketing ads and overall consumer attitude. The results underscore the need for marketers to prioritize informative and entertaining content to build trust and positive perceptions, thereby shaping the future of affiliate marketing practices for this influential consumer group.