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Need for Guidance and Counseling Training for Teachers in Sri Lanka: A Study Based on the B.Ed. Undergraduates at the University of Vocational Technology
(NSBM Green University, 2022-11-25) Udayakumari, L.A.M.H.P.
Teachers nowadays play many different roles in society and they must be capable of handling their obligations to their students both within and outside the classroom if they are to carry out their tasks professionally. Providing advice and counseling to students is a crucial aspect of a teacher’s job both within and outside the classroom. Some professionals define counseling as a process that involves two counselors working with a client who needs help. The academic, professional, social, and personal development of students is frequently impacted by these problems. The study aims to investigate the teachers’ perception of training needs in carrying out their guidance and counseling responsibilities at school. The total population of the study was all the Bachelor of Education undergraduates in the 2018/2019 batch at the Faculty of Education at the University of Vocational Technology. The sample was selected using a simple random sampling method. So, from the B.Ed. undergraduates in the 2018/2019 batch, 1/3rd of the students were selected. The data was collected using a self made questionnaire. They were asked to respond to questions based on their training requirements, obstacles to executing their guidance and counseling duties at school, and facilitation ofpersonal strengths or resources counseling. The researcher created 10 categories for training requirements, 7 categories for obstacles, and 6 categories for individual assets or abilities that can help them in their guiding and counseling profession as a questionnaire. There were some limitations of this study as well. The sample consisted of only the UoVT (University of Vocational Technology) undergraduates who were willing to become teachers after the completion of the degree. The current study discovered that teachers have a variety of training needs, perceived strengths, and obstacles/ issues in relation to performing the guidance and counseling role at school. The results have significantly increased the understanding of the necessity for teacher guidance and counseling training. It summarizes the topics and considerations that should be made while creating programs for teacher preparation or education. Immersive, reflexive, and interactive training methods were suggested to meet teachers’ training needs in the school context.
Aligning Student Behavior, Pedagogy, and Academic Performance Thorough Learning Analytics: A systematic Methodological review
(NSBM Green University, 2022-11-25) Pathiranage, A.
This article focuses on a systematic review of literature in reviewing methodologies related to the key concept of Learning Analytics (LA) along with the concepts of pedagogy, student behavior and academic performance. The Higher Education (HE) setting has faced rapid change, with respect to the massive changes taken place in technology. Teacher-centered learning methodology is converted to learner and learning-centered, while promoting active learning over passive learning, through technology. 16 extracted articles that are published within the time span of 2010 to 2018 have been reviewed and a descriptive discussion on the methodological implications of these papers was conducted in terms of research approach, research design, sampling strategy, Collection of data, data analysis, reliability, and validity measurements. Findings of the study highlighted the use of a variety of methodologies in the context and the quantitative approach has been emphasized in majority of the papers. Most of the papers have utilized the quantitative approach to understand the students' engagement and performance in a quantitative base, where methodological gaps have been identified to understand the learning quotient, which could be addressed through future studies.
Impact of Family-Centered Life and Work-Centered Life on Employee Performance with Special Reference to Telecommunication Industry in Sri Lanka
(NSBM Green University, 2022-11-25) Sivaraja, V.; Jayathilake, T.
In the current business world, work-life balance and employee performance is a widely discussed phenomenon. Family-centred life and work-centred life are two recent concepts that have emerged from this global discussion on work-life balance. Hence, the focus of this study was to determine the impact of family-centred life and work-centred life on employee performance. The research is conducted using a cross-sectional survey research design. For this study, a sample of 180 employees from the telecommunication industry of Sri Lanka was chosen. It was used to determine whether or not there is a significant relationship between the two independent variables of family-centred life and work-centred life. The findings show that both spheres of work-life balance; family centred life and work-centred life have a positive impact on employee performance. The current study also emphasizes the importance of understanding the challenges faced by employees in terms of their family-centred life and work-centred life that has an impact on employee performance. Family-centred life and work-centred life is yet a novel concept in economically growing countries, and moreresearch is needed to identify sustainability issues and assess the effects of employee performance, particularly in the telecommunication industry of Sri Lanka.
Leveraging Green Thinking as a Motivator to Influence Consumer Purchasing Intention
(NSBM Green University, 2022-11-25) Weerasekara, D.
Over the past few years, ‘going green’ as a concept has garnered significant attention from both an academic and practical perspective. However, whilst a plethora of research has been conducted in line with the ‘green’ concept a significant knowledge gap continues to persist in the paradigm of what influences green thinking in consumers’ minds. Therefore, this paper primarily intends to utilize insights from self-determination theory to assess the relationship between green thinking and green intrinsic and extrinsic motivation. This research further contributes to the existing literature by critically evaluating the concept of ‘going green’ and ‘green purchasing intention’ from both an academic and practical perspective
Influencer Marketing and Electronic Word of Mouth: A Methodological Review
(NSBM Green University, 2022-11-25) De Mel, W.D.H.
Influencer marketing has gained immense popularity over the past years. Many organizations rely on social media influencers to promote their brands and reach out to target consumers. Academic research on influencer marketing is expanding rapidly and provides a greater understanding of how influencer marketing influences customers and thereby facilitate electronic word of mouth. Given the importance of social media influencers in the marketing literature and the fact that this study area is continuously evolving, a detailed and critical review of existing research on this issue is much needed. The main objective of the present study is to perform a methodological review on influencer marketing and electronic word of mouth. The review has been undertaken from the period of 2010 to 2022 based on 47 articles retrieved from the Scopus database. Descriptive analysis was carried out in order to get insights on the background of the studies in the sample. The study deploys coding process pertaining to methodological choices giving emphasis on, research design, sampling techniques, data collection methods, variable measurements, validity and reliability measures, and data analysis techniques. Conclusively, recommendations for future research are provided to shed light on unexplored realms pertaining to context and methodology on influencer marketing.