Browsing by Author "Peiris, K."
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- ItemImpact of Green Consumer Values on Green Purchasing Intention of Millennial Consumers: With Special Reference to The FMCG Sector of Sri Lanka(NSBM Green University, 2024-03) De Silva, P.S.S.; Peiris, K.Among all other sectors, Fast-Moving Consumer Goods (FMCG) sector is also accountable of environmental destruction, at the same time consumers and more specifically Sri Lankan millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns have however been evident of not impacting the intention to purchase green products which suggest that there exists an attitude-intention gap. Uncertainty was evident on why such a gap exists and what factors may have an influence on the consumer's green purchasing intention. The purpose of the study was to investigate the attitude-intention gap among Sri Lankan millennials when it comes to purchasing green FMCG products. And also, to determine factors influencing the green purchasing intention among Sri Lankan millennials. Under the deductive reasoning approach, a quantitative survey was conducted where 186 responses were collected targeting Sri Lankan millennial consumers. The findings revealed that there is an attitude-intention gap among Sri Lankan millennials where the impact of environmental knowledge on the green purchasing intention was the most impactful determinant followed by habits of buying traditional FMCG products and then the subjective norm. Additionally, gender differences among most of the determinants were identified. The findings provide suggestions for decision makers marketing green FMCG products to focus on increasing the knowledge among consumers as well as easing the process of changing old purchasing habits. In conclusion, this paper contributes to further conceptualization of the theory, Theory of Planned Behavior (TPB) framework towards green consumption.
- ItemImpact of Influencer Marketer Advertising on the Cognitive, Affective and Behavioral Attitudes of Millennial Travelers: With Special Reference to the Instagram Platform(NSBM Green University, 2023-11-24) Peiris, K.With the prevalence of influencer marketing, this concept paper provides initiation to explore the impact of influencer marketing on the attitudes of millennial travellers on the behavioral intention development. Under the deductive approach, a quantitative analysis can be conducted grounding on the hierarchy of effects theory with relevance to measuring the effectiveness of influencer marketing communications. Data can be collected targeting the millennial generation travellers who are following travel influencers on the Instagram platform due to its wide popularity under the social media platforms umbrella. Existing literature has denoted an adequate level of impact on the visiting intention of social media users considering the cognition and affection effect resulted due to social media marketing and influencer marketing. Hence, it is proven that influencer marketing impacts travel decision making of social media users. However, research lacks in terms of identifying the impact on millennials’ visiting intention. Studies conducted in this phenomenon can be significant for the decision making of Destination Management Organizations (DMOs) and responsible governmental authorities relating to travel, tourism and hospitality in developing impactful social media marketing strategies to effectively utilize influencer marketing for destination branding and tourism development aiming the millennial travellers. Hence, this study is accounting the ninth goal of Sustainability Development Goals representing industry, innovation and infrastructure as tourism development count on proper mutual coordination in both public and private infrastructure in an innovative environment.
- ItemThe Impact of Adapting 3PL Services on the Logistics Performance of FMCG Companies in the Colombo District, Sri Lanka(NSBM Green University, 2024-03) Katupullage, H.; Peiris, K.This study provides a deeper insight into the impact on the logistics performance of MCG companies when adapting to 3PL (Third-party Logistics) services. Determining the factors affecting the logistics performance in the Fast-Moving Consumer Goods (FMCG) industry and nominating recommendations for better 3PL adaptation, were the main objectives of this study. Cost reduction, product variety, supply chain integration, and outsourcing were all considered independent factors in the study investigating the impact on the logistics performance. 235 responses consisting of employees in the logistics arm of the FMCG industry were collected under the quantitative research approach. In this study, data was collected through Google questionnaire form as the primary data collection method. The regression analysis was conducted to provide evidence of the aforementioned impact. The scope of this study is limited to the FMCG organizations, which restricts the applicability of the findings to other sectors and is limited to the Sri Lankan context, which further restricts the results' relevance to this region. However, this study provides further avenues for future research on the product quality function also under independent factors. According to the results, constructs outsourcing, supply chain integration, and cost reduction were found to be significant and have a substantial impact while product variety had a smaller influence on the logistics performance of the FMCG companies in Sri Lanka. Hence, it is recommended by the authors that decision-makers in the FMCG sector should prioritize setting automated processes in place to increase cost effectiveness and profitability as automation improves product variety by minimizing human mistakes while also lowering expenses. By including relevant factors within a constrained environment, this study addresses the research deficit in Sri Lanka's FMCG industry in relation to the 3PL services adaptation in logistics performance.This study provides a deeper insight into the impact on the logistics performance of FMCG companies when adapting to 3PL (Third-party Logistics) services. Determining the factors affecting the logistics performance in the Fast-Moving Consumer Goods (FMCG) industry and nominating recommendations for better 3PL adaptation, were the main objectives of this study. Cost reduction, product variety, supply chain integration, and outsourcing were all considered independent factors in the study investigating the impact on the logistics performance. 235 responses consisting of employees in the logistics arm of the FMCG industry were collected under the quantitative research approach. In this study, data was collected through Google questionnaire form as the primary data collection method. The regression analysis was conducted to provide evidence of the aforementioned impact. The scope of this study is limited to the FMCG organizations, which restricts the applicability of the findings to other sectors and is limited to the Sri Lankan context, which further restricts the results' relevance to this region. However, this study provides further avenues for future research on the product quality function also under independent factors. According to the results, constructs outsourcing, supply chain integration, and cost reduction were found to be significant and have a substantial impact while product variety had a smaller influence on the logistics performance of the FMCG companies in Sri Lanka. Hence, it is recommended by the authors that decision-makers in the FMCG sector should prioritize setting automated processes in place to increase cost effectiveness and profitability as automation improves product variety by minimizing human mistakes while also lowering expenses. By including relevant factors within a constrained environment, this study addresses the research deficit in Sri Lanka's FMCG industry in relation to the 3PL services adaptation in logistics performance.
- ItemThe Impact of Online Learning Facilities to the Effectiveness of Emergency Online Learning: A Case Study on NSBM Green University Town, Sri Lanka(NSBM Green University, 2021-11-26) Dissanayake, K.T.; Peiris, K.; Gunawardhana, M.Y.N.Students and their learnings are what makes a difference mostly in characterizing the fate of a nation. Accordingly, this research paper addressed how effective emergency online learning as a case study on NSBM green university town, Sri Lanka. With the expectation of noting the research problem, the effectiveness of Emergency online learning compared to the traditional in-class learning specially during coronavirus crisis was examined. Research took quantitative aspect by conducting survey and taking 1517 students as the sample using simple random sampling technique. Data were analyzed using a descriptive analysis and a statistical analysis and it was found that the impact of online facilities used to convey the online learning experience was way below the moderate level while the relationship between the online facilities provided and the online learning experience of students was also on a moderate level giving out a vague attitude on the preference for the online learning concept. Moreover, it was concluded that it was not a quite effective initiation during the COVID-19 pandemic and the obstacle on the continuation of academic related tasks as the pandemic forcefully shutdown several activities especially in the educational sector.