Exploring the Impact of Chatbot Integration on Emotional Labour and Job Satisfaction Among University Academics

Abstract

This study explores the integration of chatbots in educational environments and its implications for emotional labour and job satisfaction among university academics. By combining the Technology Acceptance Model (TAM), Technology Pedagogy and Content Knowledge (TPACK) framework, and the Job Demands-Resources (JD-R) model, the research examines how chatbots can serve as a technological resource to alleviate the emotional demands placed on educators. The study delves into the complex relationships between emotional labour, technology acceptance, and job satisfaction, offering a comprehensive framework for understanding the potential of chatbots to enhance teaching practices while supporting educators' well-being. This research aims to address existing theoretical and empirical gaps, providing insights into the effective integration of chatbots to foster more sustainable and fulfilling academic careers