Exploring Adoption Intentions in the Integration of Artificial Intelligence in Fintech: Multiple Case Study from Sri Lanka

Abstract

AI has significantly revolutionized the financial industry through the integration of digital technology (AI) in Fintech. Despite its increasing importance, many complexities, limitations etc. inhibit the adoption of AI. This study aims to identify the adoption (acceptance & rejection) intentions and perceptions of AI in Fintech through a qualitative approach to understand the complex behaviour of humans apart from the generalized observations through the lens of behavioural theories and to understand the contextual reasons of the differing adoption rates in varied economies.