A Methodological Journey Through Ethnography

Abstract

Reflecting on my commitment to an ethnographic study, this paper argues that an employment of ethnographic methods in a management control study can enable the marginalised to be heard and shared against postcolonial-patriarchal controls. It illustrates how my pre-fieldwork exposure shaped an in-fieldwork engagement into a post-fieldwork reflection until I realised my theoretical contribution: a management control perspective on the marginalised voices of female participants. The message here is that only such close engagements can unpack a multivocality of the researched, which positivistic research methods cannot achieve.