Digital Transformation During Covid-19 Pandemic at Union Assurance PLC, Kurunegala: Exploring Employee Motivational Factors

Abstract

This study’s main purpose is to identify the factors affecting employee motivation during the digital workplace transformation at Union Assurance PLC, Kurunegala during COVID-19 pandemic since most of the Sri Lankan businesses implemented virtual platforms in their business processes during that period to continue their processes. This study's research philosophy is positivism, focusing on quantitative data and a deductive approach. A survey was circulated among the total population of 120 and collected 100 responses from the sample using simple random sampling, using the Likert scale of data measurement. Collected data was analyzed through SPSS software and findings showed that workplace stress,employee engagement, salary and incentives, and company culture all directly affect employee motivation. Since there was a tremendous demand for health insurance during the pandemic period, employee motivation was a crucial factor to meet the continued demand. Moreover, the company was able to build on its strengths and remain strong during the COVID-19 era’s uncertain economy because of maintaining the employee motivation at an optimum level. Though this study was limited to employees of Union Assurance PLC, Kurunegala, it offers a theoretical framework for strategic decision-making related to the insurance sector during times of crisis. These results highlight how important employee motivation is for adjusting to the higher demand for health insurance following COVID-19 and improving operational effectiveness. Additionally, the research emphasizes how important it is to manage workplace stress, employee engagement, salary and incentives, and company culture; by identifying these factors, organizations such as Union Assurance PLC will be better equipped to handle the uncertainties when operating in crises situations.