The importance of Fashion for the Career Growth of White-collar Female Employees in the Apparel Industry, Sri Lanka

Abstract

All people must dress themselves every day. It is a distinctive mark that influences people and interpersonal connections. Fashion expresses emotive meanings and has the ability to reveal information about the person. As a result, one of the primary languages of human lifestyle is fashion, which is communicated through body type, size, money, practicality, culture, religion, gender identity, career, and a variety of viewpoints. In that regard, fashion is an expressive medium and has a long history of being associated with the place of women's lifestyles in society. By taking a comprehensive approach to women's roles in society, fashion may also have an effect on their professional lives. Since fashion speaks to how women are viewed in society, it may have an effect on how women build their careers. In that point of view, this study will look at how women's career growth in Sri Lanka's garment industry is impacted by fashion. One of Sri Lanka's most significant industries, the garment sector attracts female workers and has a high potential for job growth. Eighty percent of the clothing workers in Sri Lanka are women. As a result, the research has a tendency to only focus on white collar female employees working in the Sri Lankan garment industry. The researcher evaluates the influence of fashion on white collar female employees' career growth related to the apparel industry in Sri Lanka. As per the study, present finding provides a positive approach to identify interrelationship in between career development and practices of fashion concepts in Sri Lankan apparel industry and this will provide creative marketing strategies for successful fashion movements in the Sri Lankan society. As same as it guides future researchers to build up an argument about fashion in Sri Lanka related to the career life of people.