A Study of Factors Associated with Realistic Design Innovations to Develop & Enhance the Apparel Industry of Sri Lanka

Abstract

The main objective of this research is to study & identify the factors associated with realistic design innovations to win the global customer’s mind & develop the business to Sri Lanka. For this study, the researcher has selected as the model a well established business unit in apparel manufacturing & exporting company. This synopsis has been tested with 200 randomly selected employees in different career categories under the development & research center of the organization. A survey was developed & utilized to gather data regarding the factors that significantly associated with realistic design innovations to develop & enhance the apparel industry of Sri Lanka. The data gathered was statistically analyzed in order to support or reject the research hypothesis. The findings of the research had been indicated that there were significant impacts to develop & enhance the apparel industry of Sri Lanka by using sustainable raw material for design concepts in various initiatives for garment manufacturing –such as using natural raw material for knitting structures , using recycle raw material which had been used already as industry waste & brand promotions with organizations sustainable projects & initiatives which are purely designed for developments of the garment concepts. According to the historical records & past sales records it is evident that present day majority of the consumers are looking for greener, sustainable brands with new initiatives. Through this study, the researcher suggests strategies to be coordinated by all relevant parties to optimize & succeed the targeted goal of winning & widening the nternational market share horizons of apparel industry.