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- ItemEntrepreneurial Intentions Among Undergraduates of the National School of Business Management(National School of Business Management, 2016-03-04) Hemachandra, J.A.
- ItemFactors Influencing the Job Satisfaction of Executive Level Staff in a Public Sector Organization(National School of Business Management, 2016-03-04) Herath, N.K.
- ItemA Study of Factors that Impact on Brand Loyalty when Young Women Purchase Hair Products in the Local Market(National School of Business Management, 2016-03-04) Anjani, G.P.D.
- ItemA Study on the Factors Affecting Operational Level Employees’ Intention to Leave Beauty Care Ltd(National School of Business Management, 2016-03-04) Mallawarachchi, L.U.
- ItemA Study of the Impact of Ergonomic Factors on Employee Productivity(National School of Business Management, 2016-03-04) Menike, S.M.
- ItemDeterminants of Tourist Satisfaction with Agro Tourism: The Case of Spice Gardens in the Central Province of Sri Lanka(National School of Business Management, 2016-03-04) Bandara, T.D.
- ItemThe Big Five Personality Traits and Job Performance of Middle Managerial Level Employees of a State Bank in Sri Lanka(National School of Business Management, 2016-03-04) De Silva, D.
- ItemA Study of the Impact of Brand Loyalty on Purchase Intentions of Young People with Reference to the Fast Food Industry in Sri Lanka(National School of Business Management, 2016-03-04) Gurusinghe, S.
- ItemManagement Perceptions of Outsourcing Project Activities on Project Success: IT Operations in the Banking Sector of Sri Lanka(National School of Business Management, 2016-03-04) Samararatne, N.
- ItemMarket Efficiency and Related Theories: A Brief History(NSBM Green University, 2018-08-24) Weeraratne, S.This paper mainly focuses on reviewing the theoretical phenomenon with regard to market efficiency. The paper lays the background for the analysis by elaborating the theory of Efficient Market Hypothesis; a theoretical phenomenon bought forward by E. Fama and explained under three different market forms; Weak form, Semi-strong form and Strong form. Each of the different form is elaborated with empirical findings, which both support and oppose the theory. Review it further extended to elucidate other related concepts such as Random walk theory and different Market Anomalies
- ItemPoster Presentation: IP Solutions for Green Technologies: Prospects and Challenges for Sri Lanka(NSBM Green University, 2018-08-25) Punchihewa, N.S.— In recent decades, the world community is grappling with a number of environmental issues, such as global warming, emissions of greenhouse gases and climate change. Undoubtedly, innovation in the field of green technologies is necessary to find solutions to slow down, halt, and mitigate serious and far-reaching negative consequences flowing from afore-mentioned global problems. In this regard, intellectual property (IP) rights or ‘the global currency of innovation’ may be seen as a valuable tool to promote the development and diffusion of green technology. Undeniably, IP law is a dynamic field; its ever-changing landscape challenges IP community to constantly revisit the existing laws and policies. Therefore, the IP system provides the regulatory framework and necessary incentives innovation and creation. The concept of IP protects finest creations of human mind and therefore innovative ideas, creative designs and powerful brands are legally protected by the IP system. Although ideological currents of promoting green technologies are sweeping through the developed and emerging economies, in recent years, the protection of clean technologies remains a largely unexplored option in Sri Lanka and many parts of the South Asian region. Even though there is no clear-cut definition of the term ‘green technology’ it may encompass; technologies protecting the environment, less polluting technologies, technologies using resources in a more sustainable manner, technologies aiming at recycling of waste and products and technologies handling residual wastes. From an IP perspective, ‘green inventions or environmentally-friendly inventions’, such as those involve energy efficiency, alternatives to fossil fuel and carbon generation, water purification, recycling, renewable resources, energy efficient consumer goods, energy efficiency improvements etc. can be protected under the current patent system of Sri Lanka. Moreover, certain types of technologies can be accorded an IP protection under the trade secret regime. In marketing green technology products, trademark system can serve as an effective tool for branding and advertising. Interestingly, green building designs and structures can be accorded an industrial design protection. Against this backdrop, this research explores the best possible ways of incentivizing green technologies without creating stumbling blocks and barriers for technology transfer to industrial sector in Sri Lanka. It also offers new insight into potential use of IP tools by Sri Lankan industrial landscape in order to reach sustainable development goals and achieve much-needed transition to a green economy, while ensuring affordable access to clean technologies.
- ItemFostering creativity through interactive workshops. An analytical study on developing a creative model to stimulate creativity in architectural education.(NSBM Green University, 2018-08-25) Hettithanthri, U.In current field of education, learners are demanding for innovative approaches in teaching. This paper is focused on developing new creative model which could be applied on creative stimulation in architectural education. Typical individual centric education will not be sufficient to make learners more creative. It needs more effort from facilitators and creative approaches in teaching. Using creative teaching methods are lacking in current practice and through this article it will describe the effectiveness of having interactive workshops other than individual centric tutoring to modify the pedagogical techniques and to stimulate creativity of learners.
- ItemKnowledge Sharing Behavior of Management Undergraduates in Sri Lankan Universities.(NSBM Green University, 2018-08-25) Gamage, D.G.M.P.M.Mission of universities is to equip students with the necessary knowledge for their future careers. Universities focus on creating innovative techniques, which help students to learn through knowledge sharing among the students as well as from educators. An important question for universities is how to focus on socio psychological factors that affect students’ knowledge sharing. Knowledge sharing is dependent on individual cognitions, which is one of the complex task forms. Theory of Planned Behavior is an ideal theory to understand why people choose to share knowledge in some contexts not in others. Present study investigates how attitudes, subjective norms, perceived behavioral control and personality of students affect their intention and behavior to share the knowledge.
- ItemBoard Characteristics and Dividend Policy -The Study of Banking and Finance Sector in Sri Lanka(NSBM Green University, 2018-08-25) Dissanayake, K.T.; Bandara, D.B.P.H.D.The mere motive for the researchers to seek answers for the query on payment of Dividends by companies and the affecting factors for the payment of Dividends was majorly due to the prevailing issue of problem of Dividends since 1950s. The study is based to how one of the main components of corporate governance, which is the Board characteristics, has influenced dividend policy. The data for this paper was gathered Banking and Finance sector companies in Colombo Stock Exchange taking the last 5-year figures as a base. Dividend Decision and Dividend payout were taken into reflection for the measurement of Dividend policy. And the three analytical strategies of Descriptive Statistics, Binary Logistic Regression and Panel Regression were taken as tools of analysis. Descriptive statistics were used to understand the nature of board characteristics in Banking and Finance sector of Sri Lanka. The effect on Board characteristics on dividend decision was expansively defined in Binary Logistic regression. The effect on level of dividend payout through Board characteristics were discussed through Panel regression. Descriptive statistics generated a percentage of 18.48% when finding out average of dividend payout for last 5 years. Women on board seemed to show a percentage of 11.86% in Banking and Finance sector. This concludes that board gender diversity is far less in Banking and Finance sector of Sri Lanka with an average Board size of 8.Leverage of 76% was depicted in Bank and Finance sector. The likelihood to pay dividends is affected positively by women on board, board size, CEO duality, board meetings and firm size. Audit committee size, Board independence and Leverage showed a negative relationship with likelihood of dividend payout. Out of mentioned relationships, women on board, Board size and CEO duality have a significant positive relationship with likelihood of dividend payout. It is documented that dividend payout of Banking and Finance companies listed in CSE is affected positively by Audit committee size, Board independence, Board meetings and CEO duality. Out of those variables Board independence and CEO duality had significantly positive relationship with the level of the dividend payout. Dividend payout was negatively affected by Board gender diversity and Board size. Negative relationship of Board size was significant at 0.05 significance level.
- ItemStandard Web Application for Flight Booking(NSBM Green University, 2018-08-25) Jayasinghe, T.; Kumara, B.T.G.S.; Dhanapala, W.W.G.D.S.; Kariapper, R.K.A.R.Web services are loosely coupled software components that are a popular implementation of the service oriented architecture. Web services have been extended to give value-added customized services to users through service composition. Online flight booking is a major application of Web service. Travelers are also relying more on travel review sites when booking. However, one of the major problems of development of the online reservation system is when we are connecting web services from different web service providers then we have to develop different programs to calling each of them. Because, each service providers provide different data formats as their response data. Therefore, Engineers have to learn about that from the bottom of the line. Another problem of the existing online reservation systems is reservation systems are different with each other. That is increasing the complexity of the system when using the consumer. There are not available travel agent web site standards. When a new system is built it’s hard to find the proper standard methodology. So that makes very hard to developers, architectures, business peoples to develop a system that internationally accepted. This research studies mainly focusing on defining those standards and each and every travel agency sites will be on the same standards so that the users and other parties who are involved in the travelling purpose will find very easy to use this reservation systems because there is the same standard which is internationally accepted
- ItemSri Lankan Sign Language Tutor(NSBM Green University, 2018-08-25) Fernando, K.S.S.; Wickramarathne, H.Sign Language Recognition is a challenging research area of Human Computer Interaction. This system proposes a method which recognizes signs of Sri Lankan Sign Language using Fourier Transformation, which is invariant to translation, scaling, rotation and change of starting point. It discusses about using a Centroid distance based shape signature, which is capable of preserving both local and global information of the shape. This concept would be highly beneficial for primary school students who try to learn the basics of sign language. This system will help them to practice & check their knowledge without any help of their teachers or parents. Digital Image Processing Techniques were used to obtain a closed contour image from the input image. Feature Extraction is done by using the theories of Fourier Transformation. Artificial Neural Network has been employed to train a large set of signs in order to increase the efficiency of the system. Supervised training method was used to train the neural network, which consists of 10 input nodes, 6 hidden layer nodes and 8 output nodes. The calculated weights were stored in file. The system is implemented using C# programming language and Aforge.NET framework. A still image of the sign is taken as the input for the system. The weight file, which is generated at the end of training the system for nearly 800 images of signs, was used to recognize the sign. The system will output the correctness of the sign to the user using visual indicators. The system is capable of recognizing 8 static signs of Sri Lankan Sign Language successfully.
- ItemAnalysis of Customer Feedback towards Customer Satisfaction(NSBM Green University, 2018-08-25) Alwis, D.Analysis of the Customer Relationship Management (CRM) process of an organization and the customer feedback towards business transactions is essential for the management to maintain better relationships with their customers to achieve higher performance. Organizational CRM process should be unique and successful to deal with its customers throughout the entire transactional period in an effective manner. The organization should be able to identify customer requirements and changing needs to satisfy its customers. Satisfaction with products or services motivates the customers to maintain their relationships with the organization. Dissatisfaction leads to complaining behavior and exit from the interaction. It is essential to measure the level of customer satisfaction and loyalty at different stages of the CRM process. Customer satisfaction and loyalty directly affect the corporate image and competitive advantage of the organization. The research emphasized that the organizations should establish efficient CRM and complaint handling processes to gain competitive advantage by satisfying their valuable customers.
- ItemPoster Presentation: Geographical Indications and Rural Development in Sri Lanka(NSBM Green University, 2018-08-25) De Silva, L.M.Geographical Indications (GI) identify products, which originate from a specific geographical origin where quality, reputation or other characteristics are essentially attributable to the place of origin. They create collective property rights upon the producers of the particular region. When the message of uniqueness of products formed by human factors and natural factors passed to the consumers, it is considered that it impacts the rural development positively. This research aims at identifying whether Sri Lankan GI legal framework is potential to benefit rural development. The lessons stemming from European Law and Indian Law pertaining to GIs are taken into account in this regard. This research is mainly relied upon black letter law where statutes, international conventions, legal treatises, journal articles and conference proceedings were used extensively. Furthermore, socio-legal analysis was also conducted in order to gather empirical data. The findings on EU experience reveal that GI protection has contributed to the rural development. The Indian scenario is difficult to absorb since it has been a short period from the time when the GI Act of India was established. However, there is evidence in India too which shows its contribution towards rural development. Hence, it is recommended to reshape the Sri Lankan GI legal framework in order to promote producers and the specific geographical regions.
- ItemPoster Presentation: Using Technology to Enhance Learning Among Undergraduate Business Students A Sri Lankan Case Study(NSBM Green University, 2018-08-25) Glowatz, M.; Dempsey, A.; Dowling, L.; McDonald, E.In the context of Higher Education (HE), there has been much debate about the increasing use of technology to enhance student learning. Walker et al (2016: 441) capture very well the reasons behind technology-enhanced learning (TEL) developments in HE when they highlight its role in ‘enhancing the quality of learning and teaching, meeting student expectations and improving access to learning for students off campus’. However, while it has been argued that technology has not fundamentally changed teaching practices (Henderson et al, 2017; Kirkwood and Price, 2013), students report how several technologies and applications have helped with their learning, research and collaborative activities (Henderson et al, 2017). If, as Selwyn (2016: 1006) suggests, ‘digital technology is now woven deeply into the fabric of university teaching and learning’, a better understanding is needed of students’ satisfaction with the level of technology usage and also their experiences of effective and ineffective use of digital tools and technologies to enhance their learning. The paper aims to address the question posed by Kirkwood and Price (2014: 7) of ‘how technology enhances learning and what value is being added to learners’ experiences’. It focuses on two particular aspects of technology usage in HE: (1) to what extent are students’ expectations regarding the level of faculty usage of technology and digital applications met? and (2) what positive and negative experiences have students had regarding faculty usage of digital tools and technologies to enhance learning?. To address these questions an exploratory study was undertaken at University College Dublin’s (UCD) College of Business. An online survey was distributed to 6,956 students enrolled across four campus locations Dublin, Singapore, Hong Kong and Sri Lanka – and 1,009 survey responses were received. The sample included full-time and part-time students enrolled on undergraduate and graduate taught business programmes in the 2017/18 academic year. This research paper focusses on UCD College of Business’ students completing their undergraduate degree in conjunction with the National School of Business Management (NSBM) in Sri Lanka. The survey was distributed to a total of 1141 students in Sri Lanka with a response rate of 123 representing just over 11% of the sample size. The survey was designed to explore three key aspects of technology in HE: ownership and use of technology devices and applications; lecturers’ use of technology devices and applications; and students’ own evaluation of their digital skills. Considering the role of lecturers as facilitators and curators of student learning, only findings relating to the second aspect of the survey – lecturers’ use of technology devices and applications – are reported on in this paper. An initial cohort analysis of the responses by age, campus location, mode of study (full-time/part-time) and level of study (undergraduate/graduate) revealed very few differences in students’ expectations and experiences of the use of technology and applications. Overall, though, the findings provide a considerable degree of confidence that students’ initial expectations of technology usage are being met. Over three-quarters of respondents reported that their lecturers use technology and applications for teaching-specific purposes either more than or at least as much as they had expected. However, a significant percentage of respondents would like to see their lecturers make even greater use of technology and applications and almost half suggest that a greater use of technology could potentially improve class attendance and active participation by students in the classroom. In examining how technology might improve a student’s learning, respondents gave 372 examples of an effective use of technology by a lecturer. Many of these examples relate to the use of video; quiz/polling tools; gamification; PowerPoint slides; lecture capture; online classes; and several application-specific tools. 166 examples of an instance of technology usage that did not support an individual’s learning were also cited. Among these examples include lecturers’ reliance on the use of PowerPoint and video; non engaging content; the look, feel and functionality of the learning management system (LMS); lecturers who do not use the LMS; lecturers who prohibit the use of laptops in the classroom; and problems with the technological infrastructure. While the literature may suggest that students are not actively calling for universities and faculty to dramatically increase their use of technology and that they prefer a more moderate use of technology in their studies (Caruso et al, 2005; Lohnes and Kinzer, 2007), our research highlights students’ desire for even greater technology usage in the classroom. The results of the study are used to further develop the TPACK (technology, pedagogy, and content knowledge) framework developed by Koehler and Mishra (2009). The results will also provide faculty with examples of technology tools and applications that support student learning and these examples may be useful when designing modules and planning classroom delivery with a view to maximizing student learning and engagement.
- ItemUnique Selling Propositions of MICE Tourism for Sri Lanka - A Conceptual view(NSBM Green University, 2018-08-25) Wanigasekara, V.; Dilrukshi, S.MICE, although represents Meetings, Incentives, Conferences, Exhibitions and Events has become a fashionable work with the emphasis made by both Government tourism Authorities and Tourism Industry members and yet Sri Lanka has been lagging behind giants like Singapore, Malaysia and Thailand. It is common acceptance that MICE tourists spend three times over leisure traveler and there is gamut of benefits from MICE tourism special the spin off benefits such as promotion of trade, investment and indirect employment. This paper identifies the basic issues in developing the MICE industry in Sri Lanka, which includes recognizing the terminology ‘MICE’ and identifying different strategies for each component of MICE. In the light of that Sri Lanka needs to identify the Unique Selling Propositions (USPs) in MICE in each component prior to developing a product market strategy. The paper also describes strengths and weaknesses in each area and recommends the approach that needs to be taken jointly by the Government through tourism authorities, industry members, Sri Lanka Airlines, and other stakeholders of the MICE industry. It is necessary that Sri Lanka differentiate herself from the competitors by using the USPs especially for meetings and Incentives while conference requires changing of present strategy altogether thus shifting responsibility equally between the Government and Industry.