2022 : Accelerating Growth Towards SDG Accomplishment
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- ItemMillennials Reshaping Organizational Culture: A Qualitative Systematic Literature Review(Nsbm Green University, 2022-11-25) Sudirikku, S.In this article it is reported the derived findings of a systematic review of the literature on millennials reshaping organizational culture. Millennials also interpreted as generations Y. With the current rise of higher number of generation Y entering the corporates in each and every industry the ripple effect it has created to be immense. The main purpose of this systematic qualitative literature review was to further understand in regards to the cohort and how millennials are viewed and looked at in relation to the organizational culture and how the leaders of such entities understand and best enable ways to encourage the commitment of millennials. This study intend to discuss implications that could be used to encourage three generations of different demographic age groupsto cultivate the organization culture and to reshape the organizational culture.
- ItemThe Role of Dynamic Capabilities, Digital Capabilities and Social Capital on Resilience and Recovery of SMEs During and After Covid-19 in Sri Lanka(Nsbm Green University, 2022-11-25) Mudalige, D.M.SMEs account for 75% of all business entities in Sri Lanka and contribute to about 45% of total employment. Two-thirds of SMEs reported a decrease in demand for their products or services since COVID-19, and almost three-quarters reported decreased sales. The question of why some SMEs failed to withstand the COVID-19 crisis whereas some Sri Lankan SMEs survived remains unanswered. It demonstrated very clearly how frail the economy of Sri Lanka is and raised doubts about the resilience of Sri Lankan businesses. This research investigated the factors affecting the resilience of SMEs in Sri Lanka. This research used a conceptual framework comprised of Dynamic Capabilities, Social Capital, and Digital Capabilities to analyze the antecedents of resilience in SMEs in Sri Lanka. A randomly selected sample of 76 SMEs in Sri Lanka were analyzed using Partial Least Squares Structured Equation Modelling (PLS-SEM) method. Results indicate Dynamic Capabilities, Social Capital and Digital Capabilities have a significant positive influence on SME resilience. Dynamic Capabilities, Social Capital and Digital Capabilities together explained 29% of the variance in resilience of SMEs. The development of knowledge, both theoretical and empirical, has become critical in order to understand how SMEs endured the crisis, adapted to it, managed it, built resilience, and ultimately recovered from it. Such knowledge will become invaluable in future crisis situations to protect SMEs in Sri Lanka.
- ItemFactors Affecting the Adoption of Digital Marketing by SMEs in the Context of Sri Lanka.pdf(Nsbm Green University, 2022-11-25) Madurapperuma, R.K.; Colombage, V.The business world’s shift into the digital age has only been fast-tracked by the COVID-19 pandemic, which forced companies to conduct business via digital means, and digital marketing is one of its many latest trends. This study investigates factors that motivate SMEs to adopt digital marketing strategies, specifically social media marketing, by SMEs in Sri Lanka. the researcher has selected the TOE framework as the basis for this study. After a thorough literature review, the researcher proposes a mixed research strategy using online surveys and interviews to answer the research question. The researcher has built the research plan so that limitations are minimized.
- ItemExploring the Casual Shirt Preferences of Young Men in Sri Lanka(Nsbm Green University, 2022-11-25) Seram, N.; Samarasinghe, O.The Menswear market has expanded worldwide as young men are becoming more conscious of the image they present to the world, which they believe should reflect their individuality, creativity, and connectivity. The casual shirt has become one of the ways of projecting these qualities, so it has now become an extensively worn item of clothing in men’s wardrobes globally. Consequently, the casual shirt is currently being treated as a kind of fashion statement. The range of casual shirts available in the Sri Lankan market is wide in variety and the sales of this product have been growing exponentially over the last few years. However, to date, no research evidence is available on the preferences of young men concerning casual shirts. Hence, the research aims to thoroughly explore the preferences of young men concerning casual shirts to assess the current market gap for this item in Sri Lanka. Three data collection techniques were employed concurrently. Menswear fashion outlets in Colombo area were visited to note the styles and designs, brands, prices, fabrics, and finishing methods in respect of casual shirts. Interviews were carried out with selected young casual shirt consumers in the age group 15 to 29 when they visited the fashion outlets. Extensive in-depth information was obtained from them regarding their needs and taste in casual shirts. A questionnaire survey was also conducted with casual shirt consumers in the Colombo district to understand their preferences. It was evident that the young men in Sri Lanka wear casual shirts when attending parties and get-togethers, sports events, and other functions while going on trips and for work. The highest priority was given to ‘appearance’ when selecting a new casual shirt. The findings revealed that the majority (67.8%) preferred dark colors over light colors and further, 65.2 percent were attracted to single-color shirts. As for design, the highest preference was shown for stripes. Further, it came to light that the majority of young men preferred semi-fitted cotton and linen casual shirts since they were more comfortable to wear all day long. The findings of the study will not only fill the literature gap in the area of men’s casual shirts but will also benefit future studies and prove to be of value to the designers and retailers of menswear who are catering to the men’s casual shirt market in Sri Lanka.
- ItemReversible Jacquard Knitted Fabrications: Perceptions of Sri Lankan Customers(Nsbm Green University, 2022-11-25) Seram, N.; Sugathapala, O.Slow fashion appears to be the new trend that is emerging as a solution to garment industry pollution. Weft-knit reversible fabrics made using the Jacquard technique are being promoted as a product that would be effective at reducing pollution. Even though reversible Jacquard knit fabrics are available in Sri Lanka, there is a lack of published research evidence regarding its place in the market. Therefore, the goal of this study is to assess Sri Lankan customers' perceptions and attitude towards reversible jacquard knitted fabrics. The primary data collection method of this study was a questionnaire survey. Participants for the questionnaire survey were selected based on the random sampling technique. The 105 completed questionnaires were subjected to data analysis by using Microsoft Excel. According to the survey results, 58.1 percent of respondents were unaware, while 41.9 percent were aware of reversible jacquard knit technology. 41.7 percent of respondents had heard about jacquard knit technology through social media, while 28.3 percent learned about it through showrooms, magazines, and word of mouth. However, even 91.4 percent of the respondents who were aware of this fabric had never used it. The findings showed that 90 percent of respondents supported the concept of ‘reversible’ jacquard knitted fabrications. Reversible jacquard knitted fabrications were deemed fashionable by 63.9 percent of participants while 21.3 percent of participants thought they were aesthetically appealing. 38.7 percent of respondents preferred outerwear with reversible jacquard knitted fabrications. These findings will be useful to the knitwear designers and manufacturers in Sri Lanka as it will guide them to upgrade their existing products and find bigger markets for them.