2018 : Business Resurgence & Green Living
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- ItemPoster Presentation: Real time WaterLiquid Level Measuring and Alert System(NSBM Green University, 2018-08-25) Nayanananda, D.In this project I created a real time water/liquid level measuring system. The main objective of this project is to predict flood conditions and to save human lives and to reduce the economic damage which can happened because of natural disasters. There are three main components in this project. First one is the Sensor unit, this calculate water level measurements using Ultrasonic Range finder sensor. Then send those measurements to the Server. The second main component is the Multi-threaded Server Application, which is running on the server. Server application catches the data, which sent from the sensor unit and save those data into the database. This application can catch multiple data sent by the sensors separately at once. Third main component of the system is the Web Site. This shows all the data sent by the sensor units. In Sri Lanka there is no fully automated real time system to measure and predict flood situations. The existing process to monitor water levels is by manual calculation and processing of data and take decisions according to the information. Official person has to go to the measuring point and then he takes water levels. This system can’t identify the unexpected high-water levels and there is no any mechanism to measure water levels 24/7. In bad weather conditions this manual process can be fail. Unlike the existing manual system, this system does not require the user to take water levels. This is a fully automated process. Officials of the irrigation departments and other government responsible parties can use these data for their purposes. The main disadvantage of the existing system is, it is not automatically processed and can’t do in 24/7. After implementing a system in this caliber also leads to measure water levels from the far away places from the irrigation department offices. Water levels, which are sent by the sensor unit, can be compared to the manual process values to ensure the accuracy of the system.
- ItemPoster Presentation: Application of Graded Response Model (GRM) to Investigate Item-level Statistics of the Sinhala Generalized Self-Efficacy Scale (S-GSES)(NSBM Green University, 2018-08-25) Selvaratnam, N.; Hettiarachchi, D.The Sinhala Generalized Self-Efficacy scale is a culturally adapted and a validated psychometric scale used to assess the efficaciousness of Individuals. Self-efficacy encompasses a person’s ability to effectively deal with challenging demands and stressful situations. Exploratory factor analysis conducted in the years of 2015, and 2018 demonstrated unidimensionality, and an internal consistency reliability coefficient of .818 and .860 respectively. To further demonstrate scale s ability in assessing self-efficacy, item level statistics was investigated in the current study (n=144) using Item Response Theory. Thus, Fumiko Samejima’s Graded Response Model was utilized. All the items were tested under the constrained version and the unconstrained version of the Graded Response Model. The constrained model demonstrated high discrimination across all items (D = 3.190) demonstrating each item’s ability in assessing self efficacy. The unconstrained model demonstrated high discrimination for all items except for items 3, 6, 7, and 8. The items identified to produce low discrimination were tested under the Test Information Function (TIF) to investigate the degree to which each of the items explains the latent structure. Results indicated items 3, 6, 7, and 8 to explain 85.52%, 83.3%, 89.93%, and 89.66% of the latent structure respectively. Further investigation on the overall Item Information Curves (IICs) suggested a strong ability of items to measure self efficacy of individuals at varying levels of ability. All the items demonstrated outstanding discrimination and ability to explain latent structure, confirming the scale’s construct validity.
- ItemPoster Presentation: IP Solutions for Green Technologies: Prospects and Challenges for Sri Lanka(NSBM Green University, 2018-08-25) Punchihewa, N.S.— In recent decades, the world community is grappling with a number of environmental issues, such as global warming, emissions of greenhouse gases and climate change. Undoubtedly, innovation in the field of green technologies is necessary to find solutions to slow down, halt, and mitigate serious and far-reaching negative consequences flowing from afore-mentioned global problems. In this regard, intellectual property (IP) rights or ‘the global currency of innovation’ may be seen as a valuable tool to promote the development and diffusion of green technology. Undeniably, IP law is a dynamic field; its ever-changing landscape challenges IP community to constantly revisit the existing laws and policies. Therefore, the IP system provides the regulatory framework and necessary incentives innovation and creation. The concept of IP protects finest creations of human mind and therefore innovative ideas, creative designs and powerful brands are legally protected by the IP system. Although ideological currents of promoting green technologies are sweeping through the developed and emerging economies, in recent years, the protection of clean technologies remains a largely unexplored option in Sri Lanka and many parts of the South Asian region. Even though there is no clear-cut definition of the term ‘green technology’ it may encompass; technologies protecting the environment, less polluting technologies, technologies using resources in a more sustainable manner, technologies aiming at recycling of waste and products and technologies handling residual wastes. From an IP perspective, ‘green inventions or environmentally-friendly inventions’, such as those involve energy efficiency, alternatives to fossil fuel and carbon generation, water purification, recycling, renewable resources, energy efficient consumer goods, energy efficiency improvements etc. can be protected under the current patent system of Sri Lanka. Moreover, certain types of technologies can be accorded an IP protection under the trade secret regime. In marketing green technology products, trademark system can serve as an effective tool for branding and advertising. Interestingly, green building designs and structures can be accorded an industrial design protection. Against this backdrop, this research explores the best possible ways of incentivizing green technologies without creating stumbling blocks and barriers for technology transfer to industrial sector in Sri Lanka. It also offers new insight into potential use of IP tools by Sri Lankan industrial landscape in order to reach sustainable development goals and achieve much-needed transition to a green economy, while ensuring affordable access to clean technologies.
- ItemPoster Presentation: Is the Law Sufficient to Protect Consumers Against the Manufacturers Marketing Immotions By Unfair Advertising A Comparative Analysis Of The Competition Law In Sri Lanka(NSBM Green University, 2018-08-25) Ariyadasa, A.“Exaggerated claims of quality and selective discussion of the position attributes of a product or service are common and expected advertising practices (J.P.Nehf)”. Given the importance of the multiple mechanisms in the consumer protection Jurisprudence, this essay discusses the legal framework of advertising with examples in lite of consumer protection Jurisprudence. Advertising plays a key role in the modern consumer society. While advertising makes available to consumers information which the advertiser wishes the consumer to have, it raises certain fundamental questions concerning its objectives and the techniques that are used. It is also alleged that advertisements tend to promote consumption by playing with consumers emotions and provide little information that are useful for evaluating competing products. It is therefore assumed that it is essential to regulate advertising. It is hereby critically evaluated that the above statement in the light of competition law and policy based on the legal regimes that is prevailing in Sri Lanka with that of Germany. It seeks to further scrutinize whether the advertising strategies are in line with the Competition Law and policy. Legislation and regulations, their effectiveness, inefficiencies and limitations to provide adequate protections to the consumers. It is further analyzed misleading, deceptive, false, comparative advertising and Unfair Competition to observe whether the present advertising strategies play out with emotions of the consumers other than providing appropriate information and proper comparisons. It is hereby promotes fair comparative advertising to increase a healthy competition which can be adopted to protect consumers and for them to provide information that are useful for evaluating competing products. Anticompetitive advertising in the present day context in Sri Lanka and is compared with the German Unfair Competition Act (UWG) for a better contrast and conclusion. The necessary data and information are simple surveys, discussions, Published articles, books, journals and decided cases and relevant Acts have been used and analyzed to conduct this essay. In addition, many internet articles and web sites are referred to this work.
- ItemPoster Presentation: Geographical Indications and Rural Development in Sri Lanka(NSBM Green University, 2018-08-25) De Silva, L.M.Geographical Indications (GI) identify products, which originate from a specific geographical origin where quality, reputation or other characteristics are essentially attributable to the place of origin. They create collective property rights upon the producers of the particular region. When the message of uniqueness of products formed by human factors and natural factors passed to the consumers, it is considered that it impacts the rural development positively. This research aims at identifying whether Sri Lankan GI legal framework is potential to benefit rural development. The lessons stemming from European Law and Indian Law pertaining to GIs are taken into account in this regard. This research is mainly relied upon black letter law where statutes, international conventions, legal treatises, journal articles and conference proceedings were used extensively. Furthermore, socio-legal analysis was also conducted in order to gather empirical data. The findings on EU experience reveal that GI protection has contributed to the rural development. The Indian scenario is difficult to absorb since it has been a short period from the time when the GI Act of India was established. However, there is evidence in India too which shows its contribution towards rural development. Hence, it is recommended to reshape the Sri Lankan GI legal framework in order to promote producers and the specific geographical regions.