Volume 3, Issue 2

Permanent URI for this collection


Recent Submissions

Now showing 1 - 5 of 14
  • Item
    A Model & Framework for University & SMEs Collaborations
    (NSBM Green University, 2024-03) Samarakoon, K.S.; Kulatunga, S.L.
    In the era of innovation and knowledge exchange, fostering effective collaborations between universities and Small and Medium-Sized Enterprises (SMEs) has emerged as a critical aspect for mutual growth and societal advancement. This paper introduces a robust model and framework meticulously crafted to enhance and streamline collaborative endeavors between universities and SMEs. Rooted in a thorough examination of existing literature and enriched by empirical findings from real-world case studies, the proposed model amalgamates pivotal elements crucial for the success of such partnerships. It encapsulates organizational structures, resource allocation mechanisms, and effective communication strategies, thus paving the way for fruitful and sustainable collaborations.
  • Item
    Impact of Green Consumer Values on Green Purchasing Intention of Millennial Consumers: With Special Reference to The FMCG Sector of Sri Lanka
    (NSBM Green University, 2024-03) De Silva, P.S.S.; Peiris, K.
    Among all other sectors, Fast-Moving Consumer Goods (FMCG) sector is also accountable of environmental destruction, at the same time consumers and more specifically Sri Lankan millennials have shown increasing concern for the environment. Those favorable environmental attitudes and concerns have however been evident of not impacting the intention to purchase green products which suggest that there exists an attitude-intention gap. Uncertainty was evident on why such a gap exists and what factors may have an influence on the consumer's green purchasing intention. The purpose of the study was to investigate the attitude-intention gap among Sri Lankan millennials when it comes to purchasing green FMCG products. And also, to determine factors influencing the green purchasing intention among Sri Lankan millennials. Under the deductive reasoning approach, a quantitative survey was conducted where 186 responses were collected targeting Sri Lankan millennial consumers. The findings revealed that there is an attitude-intention gap among Sri Lankan millennials where the impact of environmental knowledge on the green purchasing intention was the most impactful determinant followed by habits of buying traditional FMCG products and then the subjective norm. Additionally, gender differences among most of the determinants were identified. The findings provide suggestions for decision makers marketing green FMCG products to focus on increasing the knowledge among consumers as well as easing the process of changing old purchasing habits. In conclusion, this paper contributes to further conceptualization of the theory, Theory of Planned Behavior (TPB) framework towards green consumption.
  • Item
    Factors Influencing Green Hotel Visit Intentions: A Study amongst Sri Lankan Millennial Tourists
    (NSBM Green University, 2024-03) Kandamby, H.N.H.; Gayanika, D.M.S.
    This study examined the factors which influence Millennial tourists of Sri Lanka's intentions to visit green hotels. The Extended Theory of Planned Behavior (ETPB) and the Generational Cohort Theory serve as the theoretical foundation for this study, where it was hypothesized based on the ETPB that, attitudes, subjective norms, perceived behavioral control, environmental consciousness, and personal values and norms to be the factors that positively influence travelers' intents to visit green hotels. Purposive sampling was used to disseminate an online questionnaire as part of the research's cross-sectional survey design, which resulted in the collection of 157 valid responses that could be used for analysis. Hypothesis testing and regression results reveled that there are positive relationships between all the ETPB factors and millennial tourists visit intentions. Regression analysis revealed that, except for perceived behavioral control, all other factors to have a positive influence on Sri Lankan Millennials' intentions to visit green hotels. This implies that millennials would not be inspired to stay at green hotels even if they believe they have control over their actions and decisions towards green consumption. By concentrating on the important findings acquired, these findings will have an important bearing on the hotel sector in establishing strategies to increase Millennials' intents to visit green hotels. It is recommended that further investigations are deemed necessary to establish a causal effect by considering the distinct generational cohort of millennials, and the unique setting of Sri Lanka.
  • Item
    Analysis of PID (Proportional–Integral–Derivative) Controller for Inertial Stabilize Platform for Naval Vessel Weaponry Systems
    (NSBM Green University, 2024-03) Kulatunga, S.L.; Perera, C.; Perera, D.
    Ship motion analysis is crucial for understanding the complex movements vessels experience at sea, encompassing rotational and translational motions. These movements, such as pitch, roll, yaw, surge, sway, and heave, impact ship stability and safety. Conventional stabilization systems face challenges in accurately predicting ship orientation due to the dynamic nature of external and self-generated forces. This paper proposes a Proportional-Integral-Derivative (PID) controller with controlled feedback to enhance stabilization, particularly for weapon and tracking systems. Motion segregation simplifies the control system by focusing on training and elevation angles. Noise mitigation techniques, including fast Fourier transforms and Kalman filtering, address inherent ship noise factors. The system architecture integrates various components, enabling precise control and stabilization. The modified PID controller with tachometer inputs demonstrates smoother stabilization and operational accuracy, enhancing system performance in yaw and pitch motions. This research contributes to the development of effective stabilization systems for maritime applications, ensuring ship safety and operational effectiveness.
  • Item
    Investigating the Impact of School Career Guidance Programs on Students' Career Decision-Making: A Study in Colombo District, Sri Lanka
    (NSBM Green University, 2024-03) Wijesinghe, C.; Wickramadara, L.M.
    Navigating the path towards a career choice is a pivotal moment in every student's life, particularly in the context of Sri Lanka, where the youth unemployment rate has shown a concerning upward trend. This phenomenon is exacerbated by the misalignment between the skills possessed by youth and the evolving demands of the labour market, along with discrepancies between career expectations and realities. As students embark on their tertiary education journey, they are confronted with the daunting task of selecting a career path influenced by many factors. This study explores the implications of school career guidance programs on students' decisions regarding their future careers. Specifically, it examines the influence of key stakeholders, including parents, teachers, peers, and the school career guidance unit, on students' career decision-making process. The research employs a quantitative approach, utilizing a questionnaire as the primary data collection instrument, administered to 95 students in grade 12 across schools in the Colombo district. Analysis of the collected data reveals significant insights into the factors shaping students' career choices. The findings underscore the influential role parents, peers, and the school career guidance unit play in guiding students towards their career pathways. Based on these results, recommendations are made to enhance the existing career guidance structure within the school system. It is suggested that concerted efforts be made by the Ministry of Education, Provincial Department of Education, and Zonal Education Offices to implement comprehensive career guidance initiatives that effectively address the diverse needs of students and facilitate informed decision-making regarding their future careers.